Vertical Marketing System

Vertical Marketing System 1. Describe the concept of a Distribution Channel and what is a VMS (Vertical Marketing System)? A marketing channel is a series of marketing organizations that leads a product from producer to final user. A distribution channel consists of firms that have combined for their common good. Each channel member depends on the others. Distribution channels move products and services from businesses to clients and to other businesses. Also known as marketing channels, channels of distribution consist of a set of interdependent organizations such as wholesalers, retailers, independent producers and sales agents involved in making a product or service available for use or consumption. For example, a Ford dealer depends on Ford to design cars that meet consumer needs. In turn, Ford depends on the dealer to attract consumers, persuade them to buy Ford cars, and service cars after the sale. Each seeks to maximize its own profits, and there is little control over the other members and no formal means for assigning roles and resolving conflict but if all of them cooperate with each other, they can more effectively serve and satisfy the target market.Marketing channels perform many key functions such as some help complete transactions by gathering and distributing information needed for planning and aiding exchange, by developing and spreading persuasive communication about an offer, and by entering into negotiation to reach an agreement on price and other terms so that ownership can be transferred. Vertical marketing systems (VMS) is a distribution channel that provides channel leadership and consists of producers, wholesalers, and retailers acting as a unified system and consist of Administered, contractual, and corporate marketing systems. One channel member owns the others, has contracts with them, or has so much power that they all cooperate. Corporate VMS integrates successive stages of production and distribution under single ownership.Contractual VMS consists of independent firms at different levels of production and distribution who join together through contracts to obtain more economies or sales impact that each could achieve alone. Administered VMS, the leadership is through the size and power of one or a few dominant channel members. 2. What is a PUSH strategy as opposed to a PULL strategy in distribution channel management? A push strategy involves pushing the product through marketing channels to final consumers. The producer directs its marketing activities (primarily personal selling and trade promotion) toward channel members to induce them to carry the product and to promote it to final consumers. Personal selling and trade promotions are often the most helpful promotional tools for companies such as Nokia for example offering funds on the handsets to persuade retailers to sell higher volumes.In pull strategy, the producer directs its marketing activities (primarily advertising and consumer promotion) towards final consumers to induce them to buy the product. If the pull strategy is effective, consumers will then demand the product from channel members, who will in turn demand it from producers. Example Kraft products use heavy advertisement and consumer promotion to pull its products. 3. Define Retailing and Wholesaling. How do the two interact and describe the different types of wholesaling? Retailing includes all activities that are involved in selling goods or services directly to final consumers for their personal, non business use. It plays a very important role in most marketing channels. It is also undergoing so much change today due to factors like store size, price competition, and demographic shifts. Therefore retailers operate in a harsh and fast changing environment which offers threat as well as opportunities. Some of the trends in retailing include the rapid growth of nonstore retailing, retail coverage, the growing importance of retail technology etc. Department stores, like Burdines and Macys, discount stores like Wal-Mart and K-Mart, are all examples of retail stores. Wholesaling includes all the activities involved in selling goods or services to those who are buying for the purpose of resale or for business use. Wholesalers add value by performing functions such as transportation, Selling and promoting, Buying and assortment building and Warehousing etc. Like retailers, wholesalers should target carefully and position themselves strongly. Wholesalers continue to increase the services they provide to retailers like retail pricing, cooperative advertising, marketing and management information reports, online transactions etc. Wholesalers benefit from retailers because they serve as their advertisement. If a retailer is happy with his wholesaler, he/she has a high chance of telling his/her friends about it; thus, word-of-mouth advertising. Wholesalers then get to have more customers and more sales, earning them better reputation, quality and more profit. Without retailers, wholesalers would just have their stocks inside their warehouses, untouched. They would not be able to get back their expenses if they would not sell their merchandise to retailers, and hence would not get any profit. In the same way retailers benefit from wholesalers because they are the ones who give them material to sell. If a wholesaler is satisfied with the retailer, he/she might give them more concession and benefits, and give them better deals so they can both thrive in their own businesses. Different types of wholesalers are: * Merchant wholesalers are the largest single group of wholesalers, accounting for approximately fifty percent of all wholesaling. Merchant wholesalers take possession of the goods. They include full-service wholesaler (wholesale merchants and industrial distributor) where they provide a full line of services like carrying stock, maintaining a sales force and offering credit etc. and limited service wholesalers (cash-and carry wholesalers, truck wholesalers, drop shippers, rack jobbers, producers cooperatives, and mail order wholesalers) – these wholesalers offer fewer services to suppliers and customers. * Brokers and agents do not take title to goods and their main function is to facilitate buying and selling, for which they earn a commission on the selling price. A broker brings buyers and sellers together and assists in negotiation. Whereas agents represent buyers and sellers on a more permanent basis. * Manufacturers and retailers branches and offices are wholesaling operations conducted by sellers or buyers themselves rather than through independent wholesalers. Separate branches and offices are dedicated to either sales or purchasing. 4. What are the four promotion mix elements and explain how each are utilized. What is the major difference between Advertising-Publicity-Sales Promotion. A companys total promotion mix also called its marketing communications mix consists of the specific blend of advertising, public relations, personal selling, and sales promotion Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising includes broadcast, print, internet, and outdoor etc. Sales promotion – is a short term incentive to encourage the purchase or sale of a product or service. It helps to stimulate demand for a product. Sales promotion includes discounts, coupons, displays and demonstrations. Personal selling means personal presentation by the firms sales force for the purpose of making sales and building customer relations. Personal selling includes sales presentations, trade shows, and incentive programs. Public relations is building good relations with the companys various publics by obtaining favorable publicity , building up a good corporate image, and handling or heading off unfavorable rumors, stories and events. Public relations include press releases, sponsorships, special events and Web pages.Direct marketing involves making direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships through the use of direct mail, telephone, direct-response television, e-mail, and the Internet to communicate directly with specific consumers. Some of the major differences are as follows: Difference between Advertising and Sales Promotion * Advertising uses the media to inform and convince; whereas sales promotion is the offering of an enticement to tempt a customer into a purchase. * The time frame for advertising is long term where as for sales promotion the time frame is short term. * The primary objective of advertising is to create a stable brand image whereas for sales promotion the primary purpose is to get sales quickly. * In case of advertising requests are emotional or purposeful in nature where as in the case of sales promotion appeals are reasonable or logical. Difference between Advertising and Personal selling * According to personal selling it involves personal interaction between two or more people, so each person can observe the others needs and characteristics and make quick adjustments. Advertising is impersonal and cannot be as directly influential as can company sales person. * Advertising can carry on only a one way communication with the audience but according to personal selling both have to communicate in order for business to run. Difference between Advertising and Public Relation/Publicity * The public relation exposure received is only spread once. An editor wont publish the same press release two or three times in their magazine. Since one pays for the space, one can run the ads over and over for as long as one has the funds to pay for it. * Publicity is a kind of interaction, which is communicated through the mass media. The purpose of publicity is to demonstrate attention to a company and its products without having to pay the media for it but for advertising huge costs are incurred. 5. Describe the five international product and promotional strategies which are Straight Extension, Communication Adaptation, Product Adaptation, Dual Adaptation, and Product Invention. Five strategies for adapting product and marketing communication strategies to a global market Straight product extension means marketing a product to all countries without any change. For example Kellogg cereals and electronics like Black Decker tools and cameras are sold successfully in about the same form around the world. Straight extension is appealing because it involves no additional product development costs, manufacturing changes, or new promotion. Product adaptation involves changing the product to meet local conditions or wants in overseas markets. The adaptation of the product is carried out for reasons such as to meet the local regulations, to meet the customer needs and wants such as size; packaging preferences, quality; appearance and also to meet the beliefs of the consumer like McDonalds, for example, adjusts its menu for each foreign market, vegetarian hamburgers in India as many people dont eat non-vegetarian due to religious beliefs, mutton pot pies in Australia, and McSpaghetti in the Philippines. Burger King also has tried to adapt the market and satisfy their customers. Product invention consists of creating something new for a specific country market. It might also mean to maintain or reintroduce earlier products forms that happen to be well adapted to the needs of a given country. For example, Brewing companies have sold alcohol free beer in countries where sales of alcoholic beverages are prohibited. Communication adaptation is a global communication strategy of fully adapting advertising messages to local markets. Coca-Cola for example sells its low calorie beverage as Diet coke in North America, the United Kingdom, and the Middle and Far East but as Coke light elsewhere.Another example is Marlboro cigarettes; essentially use the same message in their international promotion programs. Dual adaptation involves altering both the product and the communications to reflect differences in both product function and use. Slim-Fast for instance get used to both product and promotion and abide by varying government policies around the world. 6. Describe the emergence of social media ( twitter, facebook, blogs ) and how marketers have adjusted and utilize it to connect with consumers. Social media is a term used to illustrate the type of media that is based on interaction between people online. Social media have been updated to reach consumers through the internet. In the early days of the internet, conventional forms of media (magazines, newspapers, and marketing brochures) were simply moved from print to online; interaction is still primarily one way. Forums and blogs began to change that, allowing prospective buyer to ask issues of dealer, and of each other. Now, Face book, Twitter, LinkedIn and other social media tools have exploded this means. Conversations are less expensive than broadcasting from a media standpoint. This type of media has become appealing to big and small businesses. More and more people are using social media sites like Twitter and Face book to talk about companies and products with their friends and colleagues. The success of sites such as Face book and Twitter has confirmed that people feel the pull of social media globally. Social media is rapidly launching itself as a direct marketing channel and as such should be regarded as a valuable tool for any brand and marketing savvy company. Reliable brands are making the most of social media to reach customers and to build or retain the reputation. For example PepsiCo and even Starbucks look at social media as the best way to get direct dialog with their fans and for the company to hear from those fans without filters. As social media continue to grow, the ability to reach more consumers globally has also increased. Twitter, for example has expanded its global reach to many countries. This means that brands are now able to advertise in multiple languages and therefore reach a broader range of customers and clients. Social media can be used as a marketing tool but it requires concentration, supervision, practical knowledge and experience of the subject. One has to deliver materials in a customized way to suit the marketing needs of the clients. By using twitter, these brands through research and testing are learning and understanding more about social media and their customers. Marketers make links by adding value like putting some interesting resources or things that attract the consumers on their site and then they try and build trust and later build the relationship, so that the consumer feels comfortable and buys the product. Be it blogging, face booking or twittering, the same principal in understanding how to reach customers are similar. For example, HR Block reaches out to twitter members who have questions about taxes and need someone to support as customer service for those dissatisfied with their HR Block experience. The purpose for those who make contacts on Face book may vary. Some people are there to promote their businesses while others are there to become fashionable and get known like public figures, band, businesses and associations of all types who have created face book pages, where they often want to share a status update, a photo, a product or an event with many supporters. Famous personalities possibly will want to share special news or donations may want to put out calls for help to both their Face book fans and their Twitter followers, all at the same time. The main goal for using social media marketing is to increase buyer commitments, gather supporters to drive word-of-mouth and to increase brand loyalty.

Effects of Child Abuse and Neglect Essay -- Violence Against Children

Every year more than 3 million reports of child abuse are made in the United States involving more than 6 million children(Child Abuse Statistics & Facts). Child abuse doesn’t necessarily have to be physical, it can be mental, emotional, or sexual, it can even be neglect. Abuse doesn’t only effect the child being abused but it also affects the people witnessing the abuse. Child abuse can affect the child in many different ways. There can be many effects of abuse on the child (Kraizer). The worst way the child can be affected is suicide. Every child abuse case is different in its own way. Of course child abuse can lead to problems and suffering, but it's not that simple. Every child will have a different way of dealing with the problem that they think is alright because they have been raised knowing only that. Common effects of child abuse; Nightmares or difficulty sleeping, low self-esteem, antisocial behavior, including rebelliousness or running away, increased hostility or aggression. Feelings of fear, shame, anger, guilt, anxiety, or confusion are often found in a child that is being abused. The child will tend to stay away from other children and play by themselves. A child that is abused will most likely be abused until they are a teenager and will usually find themselves in an abusive relationship later in life, if they’re not being abused they will usually be the abuser. The child will most likely be effected by the abuse their whole lives, and will need therapy in some point in their lives. But most cannot afford it so they live with the thoughts of being abused all their lives. Many people are not aware of the long-term effects abuse can have on a child. Whether a child experiences abused, or witnesses it, the effects often affect the physical, intellectual, and emotional growth of the child. April is Child Abuse Prevention Month (Child Abuse: An American Epidemic). It is a time organizations try to make the public aware that there are children being abused everyday. It is not the only time they make it aware to the public, they do it all year long. During this month organizations try to educate people on how to bring healing to those who are being abused. Infants and toddlers (0 - 2 ½ Years ) have developmental problems. They don’t have much response to chaotic, loud, and harmful environments. Emotional withdra... ...th abuse after it is over is the toughest thing to handle, most people that could afford therapy go to it, but since most people can‘t afford it they try to deal with it the best they can. Although in most cases the child is removed from the home that the abuse is happening in, sometimes child abuse can slip by unnoticed and that can have severe consequences on the child as well as others. Everyone is urged to report child abuse if they suspect it is happening, there are anonymous numbers that you can call to report abuse. In the worst case scenario child abuse can later in life lead to suicide. Work Cited Joseph S. Volpe. â€Å"Effects of Domestic Violence on Children and Adolescents: An Overview.† Web. 16 May 2015. http://www.aets.org/arts/art8.htm Sherryll Kraizer. â€Å"Child Abuse: Effects.† Web. 16 May 2015. http://www.safechild.org/childabuse5.htm â€Å"Child Abuse Statistics & Facts† Web. 16 May 2015. https://www.childhelp.org/child-abuse-statistics/ â€Å"Social and/or Emotional Effects of Sexual Abuse.† Web. 16 May 2015. http://www.uen.org/utahlink/lp_res/husex091.htm Landau, Elaine. Child Abuse: An American Epidemic. Englewood cliffs, NJ: Prentice Hall, 1990

Odysseus analysis Essay

‘Odysseus himself, Pheidon said, had gone to Dodona to find out the will of Zeus from the great oak-tree that is sacred to the god, how he should approach his own native land after so long an absence, openly or in disguise. So he is safe and will soon be back. Indeed, he is very close. His exile from his friends and country will be ended soon; and you shall have my oath as well. I swear first by Zeus, the best and greatest of the gods, and then by the great Odysseus’ hearth which I have come to, that everything will happen as I foretell. This very month Odysseus will be here, between the warning of the old moon and the waxing of the new. ‘ Through Pheidon’s point of view, this passage illustrates Odysseus’ return to his homeland of Ithaca, which is near the end of his journey in Homer’s book of â€Å"The Odyssey. † Also, this passage shows the relation Odysseus had with the Greek gods, notably the almighty Zeus. In those days, to seek advice from the goods only few had the privilege of doing. This shows that Odysseus was heroic and important in those days. The next passage which exemplifies Odysseus’ journey is when he first reveals himself to his loyal supporters, Philoetius, and Eumaeus in his home country after 20 years: (Book 21, page 282, lines 200-206) ‘Father Zeus,’ the cowman said, ‘hear my prayer. May some power lead him home! You’d soon know my strength and the power of my right arm. ‘ And Eumaeus added a prayer to all the gods that the wise Odysseus might see him home again. Odysseus, thus assured of their genuine feelings, said: ‘Well, here I am! Yes, I myself, home again in my own country in the twentieth year after much suffering†¦. ‘ This passage is significant in Odysseus’ journey, because this is the first time he is revealing his heroic identity. Odysseus was looking for companions to fight alongside him against the suitors, but he first had to find his loyalists. After Philoetius and Eumaeus genuinely showed their gratitude for Odysseus, he finally reveals himself after 20 years. The next passage takes place during a conversation between Penelope and Odysseus. After a period of 20 years separated from each other, the two finally have time to converse. Odysseus starts with his heroic victory over the Cicones: (Book 23, page 308, line 310-313) â€Å"He began with his victory over the Cicones and his visit to the fertile land where the Lotus-eaters live. He spoke of what the Cyclops did, and the price he had made him pay for the fine men he ruthlessly devoured. † In this passage, Odysseus describes his heroic journey to the fertile land where the Cyclops lived. He then explains about how he made the man-eating Cyclops’ pay for what they had done. This passage really sheds light upon Odysseus’ heroic side, because he acted for the good of men on that journey. Part 2. Risk taking: Odysseus is first to act when hunting a pack of savage boars. (When he obtained his infamous scar on his leg. (Book 19, page 261, lines 446-450) â€Å"†¦. Odysseus was the first to act. Poising his long spear in his great hand, he rushed the forward, eager to strike. But the boar was too quick and caught him above the knee, where he gave him a long flesh-wound with a cross lunge of his tusk, but failed to reach the bone†¦. † Trusting: Odysseus out Philoetius in charge of his estate’s cattle, which proves that he put trust into his true friends. (Book 20, page 271, lines 209-211) â€Å"†¦. Odysseus, that marvellous man who put me in charge of his cattle in the Cephallenian country when I was only a youth†¦. † Courageous: When Odysseus had travelled to Telepylus, the Laestrygonians had destroyed his fleet, and all his fighting men. Odysseus then had to escape alone on the black ship. â€Å"†¦. Next he told how he came to Telepylus, where the Laestrygonians destroyed his fleet and all his fighting men, the black ship that carried him being the only one to get away†¦ â€Å"

Economics and Ethical Issues - 1762 Words

Assignment 2 Market Entry Strategy By: Jeffrey W. Eldridge International Marketing – MKT505 Section 003016*201005 8/1/2010 Instructor: Dr. Deborah Hill School: Strayer University The Product The Chevrolet Volt is a plug-in hybrid electric vehicle to be produced by the Chevrolet division of General Motors and expected to be launched in November 2010 as a 2011 model. For up to the first 40 miles, the Volt is powered by electrical energy stored in its on-board lithium-ion batteries, which are charged by connection to an electrical outlet. The cars battery pack can be fully charged by plugging the car into a 120-240VAC residential electrical outlet using the provided charging†¦show more content†¦Europe is reeling from the crippling hi gas prices and under great pressure to curb CO2 emissions. Australia also has significantly high fuel costs and is an environmentally aware nation. The Entry Methods The UK is a ready-made market full of environmentally minded, liberal thinking young adults. Using trade shows to unveil the new environmentally friendly and economically friendly product line can forge the groundwork of marketing. Advertising in local prime time and premium television and cable shows is the next step to introduce the product. Also advertising on the radio, magazines, and with billboards is necessary for added exposure. The franchise method is the preferred method to enter the UK market. This would get local businessman fired up about the product. Corporate will undoubtedly continue with national advertising campaigns, however, the franchises will need to supplement advertising with local commercials and other promotions. Opening up franchised dealerships is necessary in the high population areas. Franchising is a well-known business and commerce procedure that brings together the title-holder of recognized merchandise with another business or prod ucts. This system is readily used by small businesses and companies to provide as a mean to provide authentication and support for their business by having a brand name of a well-known company associated with it. However like most business entry strategies franchising to has someShow MoreRelatedAn Evaluation Of The Economic Benefits And Ethical Issues Of Population Control1474 Words   |  6 PagesWorking Title Population control: an evaluation of the economic benefits and ethical issues of population control through the use of eugenics Background The topic of population has been prevalent in the study of economics but particularly since Thomas Malthus published his book ‘Essay on the Principle of Population’ (1798). Malthus was the first economist to propose a systematic theory of population. Malthus proposed in his book that humans grow exponentially whereas the food supply grows atRead MoreRole of Ethics in Financial, Environmental, and Cultural Issues: Case Study of China, Jamaica, and America984 Words   |  4 PagesChina, Jamaica, and America expressed in the article, one would anticipate that ethics would play different roles in the financial, environmental, and cultural issues for each of the three countries. However, in the case study, it does not appear that the people from the three different countries really take different approaches to most ethical scenarios. In fact, the decisions made by people in all three countries were very similar. There was one significant difference; Jamaicans were more likel y toRead MoreEthics Case Analysis: Trans-American Paper Company937 Words   |  4 PagesAnalysis: Trans-American Paper Company In resolving the ethical issues associated with business conduct the â€Å"seeing-knowing-doing† model is very useful. 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It also highlights the positive and negative economic factors along with the ethical influences, which the law aspect of software piracy has alsoRead MoreEssay on Case17 Businesss Hire818 Words   |  4 PagesCase 17: Should Business Hire Illegal Immigrants? pp. 833-836 (textbook) 1. What are the ethical issues in this case? Just by entering the country illegal aliens are committing an unethical act; Breaking the laws of our Country. Two the employers who are hiring them are unethical and amoral. Knowingly violating the laws and operating at their best interests instead of the social norms. Come-on how hard is it to ask for a proof of citizenship? Around the world, governments have historicallyRead MoreThree of the Most Difficult Issues Facing Health Care in the U.S.1041 Words   |  5 Pagesof the most difficult issues facing health care in the U.S. today. Williams Torrens (2010) states the three most difficult issues facing health care in the United States are: decision making practices, administrative practices and financing practices in the health system (page 337). The first issue facing the United States health care is decision-making practices. In fact, the more that statutes, regulations, and court cases decide ethical issues, the narrower is theRead MoreEmerging Economies : The Global Economic Growth1106 Words   |  5 Pagesof the traditional global economic powers has been challenged in the past two decades with the rise of a number of countries known as Emergent Market Economies (EMEs). These countries already account for a substantial amount of the world economic output and have been the major force behind the global economic growth in the last decade. The BRIC countries (Brazil, Russia, India and China), the largest contributors to this growth, represent a greater share of the economic growth than the G7 countriesRead MoreThe Ethical Standards Of Corporate Social Responsibility1126 Words   |  5 Pages(Orwell, 2014). Multiple corporations grapple with how to meet the ethical standards of corporate social responsibility in today’s global economy. Becoming a triple bottom line company would help a business meet its ethical obligations and demonstrate its sustainability progress to stakeholders. Employing utilitarian theory of ethics to exam triple bottom line use by corporations will illustrate its relevance for meeting a company’s ethical responsibilities. 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Have to and Must - ESL Grammar Lesson Plans

Many students often confuse the usage of the modals must and have to. While meaning is generally maintained in incorrect usage in the positive forms, a mix-up in the negative forms can cause confusion. This lesson uses daily routines and an interviewing game to help students master these important modal forms. Aim: Learn the modal forms have to and must Activity: Grammar introduction/review, talking about daily routines and interview game Level: Lower levels Outline: Ask students to talk about their daily routines. Have them make a list of five things that they have to do every day.Introduce the grammar by having the students take a look at the grammar sheet below.Discuss the differences between have to and must in the positive form. Make sure to point out that have to is used for daily routines while must is used for strong personal obligation.Discuss the differences between dont have to and mustnt. Make sure to stress the idea that dont have to expresses the idea that the person isnt required to do something but may do so if he/she would like while mustnt expresses the idea of prohibition.In order to encourage students to favor the use of have to, spend the rest of the lesson focusing on daily responsibilities in the following exercises.Ask students to take out the list they created earlier and re-write the list using have to.Ask students to choose a job from the list provided (you might want to first check that students are familiar with the j obs listed) and think about what a person working in that profession has to do.Once you have given students a chance to think a while, play a variation on the 20 questions game. You can begin by choosing a profession and having students ask you 10 or 15 questions about what you have to do in this job. Questions can only be answered by yes, no or sometimes.The student who guesses the name of your profession should be the next to be asked the 15 questions. Another variation on this game is for students to play the game in pairs. Have to - Must Study the Use of Have to and Must in the Chart Below Must/Have To - Mustnt/Not Have To Listed below are examples and uses of must/have to/mustnt/not have to Example Chart Examples Usage We have to get up early.She had to work hard yesterday.They will have to arrive early.Does he have to go? Use 'have to' in the past, present, and future to express responsibility or necessity. NOTE: 'have to' is conjugated as a regular verb and therefore requires an auxiliary verb in the question form or negative. I must finish this work before I leave.Must you work so hard? Use 'must' to express something that you or a person feels is necessary. This form is used only in the present and future. You don't have to arrive before 8.They didn't have to work so hard. The negative form of 'have to' expresses the idea that something is not required. It is, however, possible if so desired. She mustn't use such horrible language.Tom. You mustn't play with fire. The negative form of 'must' expresses the idea that something is prohibited - this form is very different in meaning than the negative of 'have to'! Did the have to leave so early?He had to stay overnight in Dallas. IMPORTANT: The past form of 'have to' and 'must' is 'had to'. 'Must ' does not exist in the past. Choose a profession from the list below and think about what a person doing that job has to do every day. Professions and Jobs - What do they have to do? accountant actor air steward architect assistant author baker builder businessman / businesswoman / executive butcher chef civil servant clerk computer operator / programmer cook dentist doctor driver bus / taxi / train driver garbageman (refuse collector) electrician engineer farmer hairdresser journalist judge lawyer manager musician nurse photographer pilot plumber police officer politician receptionist sailor salesman / saleswoman /salesperson scientist secretary soldier teacher telephone operator Back to lessons resource page

The Plague or The Black Death Essay example - 1224 Words

The Plague, also known as The Black Death, was first recognized in the sixth century during the Byzantine Empire. It later arose during the Late Middle Ages and then again in small amounts in places like Seville and London in the mid-1600s. The plague is carried by fleas which attach to rodents. From a bite of a flea-bitten rodent, a human would now be infected with the disease. Even after all of these years of knowing what the Plague does, we do not have a definite cure. We only have ways to lessen the symptoms by the use of antibiotics and quarantine. The mortality rate is extremely high, about 80%. There are many different variations about the plague’s origins, symptoms, and precautions. I question whether it was the plague that indeed†¦show more content†¦Thucydides also noted that â€Å"Those who recovered were congratulated by the others, and in their immediate elation cherished the vain hope that for the future they would be immune to death from any other dis ease.† They believed since they conquered such a rough and deadly disease, they assumed they could fight off anything. Unlike Thucydides claim on plague symptoms, Procopius says â€Å"For there ensued with some a deep coma, with others a violent delirium, and in either case they suffered the characteristic symptoms of the disease. For those who were under the spell of the coma forgot all those who were familiar to them.† It seems that these two diseases may have been different. Thucydides account of what the plague does to you doesn’t mention comas or any sort of dementia. The coma and dementia may have simply been effects of the fever, but Thucydides does not mention. The plague didn’t only affect people directly by sickness. Around the world, word of the plague spread from culture to culture. The children’s poem Ring Around the Rosie, is said to be about the plague. It is thought to have originated in England during the plague of London. The li ne â€Å"Ring around the Rosie† is about the swelling on the infected people’s skin. The Rosie is supposed to have been the reddish color surrounding the swelling, or the rash. The second line â€Å"pocket full o’ posies†, correlates with the flowers which were often held to ward off the plague’s smell.Show MoreRelatedDeath by the Black Plague1017 Words   |  4 Pages The plague was the most devastating pandemic in human history, killing around 80-200 million people mostly throughout Europe, leaving most people back then wondering how they and others got sick and died. â€Å"Evidence available from rural continental Europe suggests a slow spread of human mortality across trade and travel routes, patterns consistent† (Carmichael 3), until after multiple inventions such as printing, word spread of this murderer, preventing more deaths and to treat those affected. ThisRead MoreBlack Death : The Black Plague1048 Words   |  5 Pagesbody: w ithout employment, is a disease- the rest of the soul is a Plague, a hell itself† (Smiles, Samuel). The Black Death, also known as the Bubonic Plague, came to existence in the Fourteenth Century. 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The Black Death: The Black Death also known as the bubonic plague is considered a turning point in the development of medicine and science. This plague first occurred in China during the early

Dr. Durand Philosophy By Reginald Moore Essay Example For Students

Dr. Durand Philosophy By Reginald Moore Essay Reflective Essay Prepared for Dr. DurandPhilosophy ByReginald Moore 213-94-2165Reflective EssayWhat makes up a good family? Does your family communicate well? These are the questions that many people in America ask. They battle with these questions everyday when they think about the way their family acts. I have also battle with these questions especially when it comes to my family. My family is one of uniqueness, which causes lots of conflicts. I battle an individualistic sister, a communitarian mother, and a civic republican brother. With all these different personalities in the house it is no wonder it seems like our house is a lifestyle enclave. Looking at my family is like looking at American homes today. It shows the effect of a society that is all about on the go activities. My sister would be in my own words a perfect example of an individualistic person. She like in the book Habits of the Heart only deals with issues that are important to her. My sister focuses on what can make her life better and if this involves some kind of communitarian activity only then will she participate. She mostly jumps from relationship to relationship because of her need for pleasure. It matters not to my sister what is going on with the world unless it affects her personally. A good example of this is when my sister and I volunteered at a local shelter for Thanksgiving. This is a ritual that I have keep since my grandfather past away. My sister went to the shelter this year in order to get some volunteer hours for her transcript because she wants to transfer to another college. At the shelter she saw first hand for the first time in her life people less fortunate then herself. This shook her up, and made her think about how lucky she is only then was my sister finally con cerned about the homeless problem in America. Even though, this sound likes a made for television movie they show each year, around the holidays it is true and shows how like my sister the individualistic community of America that we live in. In this way she is a perfect example of individualism in America. Moreover, my mother is on the other end of the spectrum. My mother in her own words Gives a piece of herself to everyone. She is a very good example of a communitarian. The first sample of her kindness starts with her occupation. My mother has been a junior high school teacher for 25 years. During this time many people have realized my mothers giving and kindness for her community. She is always willing to go above and beyond the call of duty to help make a difference in a students life. However, her occupation is just the start of her giving. She is also a community leader through her second career as a pastor. She has only been a preacher for 6 years however; she has been able to do a lot for her church and her community during this time. She is always bringing her work home. Like a good communitarian she does everything to help better the community. My mother has only three children but has thousands of adopted children. She loves all her children the same even the adopted ones. A good example of this is what occurred during my last trip home. I came home because of the illness of my grandmother. My mother has to sit up with my grandmother just in case she gets up and hurts herself in the middle of the night. This is a very trying time for my mother however she took a piece of her time to counsel one of her adopted daughters. This girl was on the verge of committing suicide. My mother helped her realize how important she is to the world. My mother gives of her time to help the better of the community without personal gain. This helps show she is a good example of a communitarian. However, my brother is different from all of us. He is what I call the good American boy. He also is a product of social groups the government made to help kids become aware of what the government is and how it runs. My brother is only 14 but tries to get involved in every political group he can get involved in. He believes without the government in our society our nation would not be as prosperous as we are. It is surprising at a young age how much involved he is in the thought of politics and government in America. He is a good example of a civic republican. More important, the mix of a civic republican individualistic person, and a communitarian is hard to understand. A lot of times the house feels like a place that these different personalities just stay under due to the fact they are related not unlike a lifestyle enclave. We share the similar lifestyle of being a family but dont associate with each other unless a family problem comes up. This shows how my family is a good example of a lifestyle enclave. However, my family seems to stay together and s urvive just like America will survive its individualistic stage of its history, and finally remember caring about community makes us stronger. Reflective Essay Reflective EssayWhat makes up a good family? Does your family communicate well? These are the questions that many people in America ask. They battle with these questions everyday when they think about the way their family acts. I have also battle with these questions especially when it comes to my family. My family is one of uniqueness, which causes lots of conflicts. I battle an individualistic sister, a communitarian mother, and a civic republican brother. With all these different personalities in the house it is no wonder it seems like our house is a lifestyle enclave. Looking at my family is like looking at American homes today. It shows the effect of a society that is all about on the go activities. .u1b206ae1ca9dbaafd89e4f32f559dc7c , .u1b206ae1ca9dbaafd89e4f32f559dc7c .postImageUrl , .u1b206ae1ca9dbaafd89e4f32f559dc7c .centered-text-area { min-height: 80px; position: relative; } .u1b206ae1ca9dbaafd89e4f32f559dc7c , .u1b206ae1ca9dbaafd89e4f32f559dc7c:hover , .u1b206ae1ca9dbaafd89e4f32f559dc7c:visited , .u1b206ae1ca9dbaafd89e4f32f559dc7c:active { border:0!important; } .u1b206ae1ca9dbaafd89e4f32f559dc7c .clearfix:after { content: ""; display: table; clear: both; } .u1b206ae1ca9dbaafd89e4f32f559dc7c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1b206ae1ca9dbaafd89e4f32f559dc7c:active , .u1b206ae1ca9dbaafd89e4f32f559dc7c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1b206ae1ca9dbaafd89e4f32f559dc7c .centered-text-area { width: 100%; position: relative ; } .u1b206ae1ca9dbaafd89e4f32f559dc7c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1b206ae1ca9dbaafd89e4f32f559dc7c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1b206ae1ca9dbaafd89e4f32f559dc7c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1b206ae1ca9dbaafd89e4f32f559dc7c:hover .ctaButton { background-color: #34495E!important; } .u1b206ae1ca9dbaafd89e4f32f559dc7c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1b206ae1ca9dbaafd89e4f32f559dc7c .u1b206ae1ca9dbaafd89e4f32f559dc7c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1b206ae1ca9dbaafd89e4f32f559dc7c:after { content: ""; display: block; clear: both; } READ: Diversity Essay Sample Graduate SchoolMy sister would be in my own words a perfect example of an individualistic person. She like in the book Habits of the Heart only deals with issues that are important to her. My sister focuses on what can make her life better and if this involves some kind of communitarian activity only then will she participate. She mostly jumps from relationship to relationship because of her need for pleasure. It matters not to my sister what is going on with the world unless it affects her personally. A good example of this is when my sister and I volunteered at a local shelter for Thanksgiving. This is a ritual that I have keep since my grandfather past away. My sister went to the shelter this year in order to get some volunteer hours for her transcript because she wants to transfer to another college. At the shelter she saw first hand for the first time in her life people less fortunate then herself. This shook her up, and made her think about how lucky she is only then was my sister finally concerned about the homeless problem in America. Even though, this sound likes a made for television movie they show each year, around the holidays it is true and shows how like my sister the individualistic community of America that we live in. In this way she is a perfect example of individualism in America. Philosophy Essays