Using Facebook for Business Purposes

Using Facebook for Business Purposes Facebook, the ubiquitous social media network, cannot only be used as a personal social networking tool, but, when carefully used it can help your firm achieve your strategic marketing goals. Though it is only ten years old, Facebook’s meteoric growth and presence in our daily lives make it seem older.Facebook was created by Mark Zuckerburg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes in 2004. It was originally founded as a social networking site for Harvard students, but quickly expanded to include all Internet users with an .edu address (college students, alumni, and employees). Its popularity led the fledgling company to then open the network to everyone. Currently the site has over 1.3 billion users, ten percent of which are estimated to be fake accounts. With such heavy usage worldwide, Facebook is fertile ground not just for personal interaction, but for business activity as well. © Shutterstock.com | Alexey BoldinIn this article, we look at 1)  purpose of Facebook, 2) benefits of Facebook, 3) steps for using Facebook for business, 4) terms specific to Facebook, and 5) building customer engagement on Facebook (Sportscenter).1. PURPOSE OF FACEBOOKWhat started out as a social networking website for college students has quickly turned into one of the most powerful tools a business has for advertising and marketing. Due to the sheer number of people on Facebook, it is possible to market your business without spending a lot of money on developing a website and a related marketing campaign. Advertisement on Facebook is also cheaper than traditional methods.As a firm, you can use Facebook to:Build a lasting connection with your consumersIncrease brand awareness among members of your target market and the public at largeBurnish your reputationInteract with your target market informallyGain insights about your product or brandAdvertise your products or services to you r targetNetwork with other firms in the same or other markets2. BENEFITS OF FACEBOOKFacebook can be a powerful addition to your digital strategy. It can increase the exposure of your firm and overall online presence, effectively reach your target audience, and generate sales leads. Facebook provides firms access to a universe of over 1.3 billion users, which you can segment geo-demographically to ensure that your content reaches the right people. Proper use of Facebook can also foster brand loyalty â€" engaging your customers on Facebook by offering compelling content and being  responsiveness to inquiries and customer service issues can deepen their loyalty to your brand. As an advertising medium, Facebook posts are free and Facebook ads are less costly than print or broadcast ads. Thus, the social network can reduce your advertising expenses, and potentially increase your overall marketing ROI.Facebook is mobile ready, the importance of which is growing in tandem with the worldwi de trend of increasing Internet usage via smartphone. Facebook can also help drive traffic to your website and improve your presence in search engine results. Posts with strong headlines or openings, and links to the remaining content on your webpage, can be an excellent source of new visits to your corporate site or marketing campaign micro site. While it is debatable that Facebook links to your website increases your website’s search engine optimization (SEO), Google’s search engine algorithm, among others, now includes “Social Recognition,” or social presence. So the mere existence of a Facebook can improve your website’s SEO. Further, the mere presence of a Facebook page in search engine results provides another way for people to find your firm.3. STEPS FOR USING FACEBOOK PAGES FOR BUSINESSStrategize About The Target Market And Target GroupAs you can see, Facebook is a platform that can be harnessed to accomplish concrete marketing goals, when properly utilized as a pa rt of a well-planned marketing campaign. During the planning phase, you should be able to answer the following key questions:Who is your target market, and are they on Facebook?These days most people on social media are on Facebook, but certain industries lend themselves better to other social media platforms. Pinterest, Tumblr or Instagram for example might lend themselves more to a firm selling visual creative services, simply because those platforms are specifically for the sharing of rich media content. Further, in certain international markets, other social media networks might dominate (such as QZone in China and South Korea). However, Facebook still has the broadest usage of social media platforms in the U.S.What are you trying to accomplish?Brand awareness? Direct sales? Market research? Just as with any marketing channel, it is critical that you know the answer to this question before you invest any human capital or financial resources on Facebook. Further, understanding wh at your ultimate goal is will better help you determine the appropriate strategies and tactics to get there.How will you measure success?There are a number of metrics that are available to Facebook users that you can analyze to measure the success or failure of your campaign. It is important to set goals using these metrics beforehand. Not only will it help you assess your results, but it will help you make the case to allocate financial resources to your Facebook campaign.What is your content strategy?This is fairly dependent on the answer to the question: what are you trying to accomplish. But it is such a critical component of any Facebook campaign (or indeed any social media campaign), that it deserves as much weight as any of the aforementioned questions.Setup Your Facebook Page For Your Target Group © FacebookOnce you have the answers to these questions, you can begin by setting up a Facebook Page for your firm. While Facebook allows you to set up a number of types of Pages, including Personal Profiles, Fan Pages, Community Pages and Groups, Company Pages lend themselves most readily to business usage. Company Pages allow your firm to advertise, collect insights on Page visitors, create polls, and integrate third-party business apps, among other features. You can create a Facebook Page for your company, and create similar Pages for specific marketing campaigns. Once you’ve set up your Page(s), it’s time to implement your content strategy.How To Create A Facebook Business Page Create Compelling ContentWhen planning to launch a Facebook Company Page, it is best to plan your content in advance. When your Page is live, you may have your hands full either interacting with consumers, or crafting content from company news and/or current events, to consistently plan compelling and original content that engages your target market. Ideally, you should lay out, in broad terms, three-to-six months’ worth of evergreen content, as well as content for a year’s worth of the major holidays.In broad terms, your content should always be: Personal. Your website is the place for your firm’s formal tone. People are not looking for dense, informative content on Facebook. They are seeking connection.Compelling. Your content should grab the viewer with a catchy lead or striking visual, and demand their attention. After all, Facebook is full of content competing with yours for their attention.Original. Avoid, where possible rehashes of existing news or trends, or rewrites of your own content. If your Facebook content is stale, that impression reflects on your firm’s brand.Visual. Research has shown that people engage far more with visual content online than with pure text content. Your visuals should be striking as well, to cut through the clutter of other content.Concise. Dont overload your followers with information. Facebook is not the medium for overly long dense, content and/or technical jargon. Facebook users are looking for the human connection behind your firm. Engage them in a conversational tone, and save prod uct updates and the like for your website.Allow for the possibility of two way interaction. Don’t just push information at people. Ask questions. Solicit feedback. Start a conversation, and continue it. The mere act of doing this shows your consumers that their opinions matter to you.Integrated. You can add Facebook buttons to your website that allow users to share the content on your other digital assets, such as your websites, easily on their own Facebook Page, thus broadening the reach of your content.Frequently updated. There a variety of thoughts on how frequently content should be updated. Some firms achieve optimum engagement through five or more posts a day, others through one every couple of days. There are two keys to understanding how frequently you should be posting: quality of content and data. Compelling, engaging content will always net strong results, and when you start paying attention to the data in Facebook Insights, such as who visits your Page, what types of c ontent they have been responding to, and how they have been responding, you will be able to determine the ideal number of updates per day or week for your firm.Varied. Why just have text, links, photo or video? Take advantage of other tried-and-true marketing initiatives, such as contests, sweepstakes, and giveaways. Facebook allows you to easily create polls which can also encourage user participation.Have a call to action. Not every post needs one. But you want to mobilize users to help you achieve your goals. Even in a PR Facebook campaign, constant interaction and engagement without mobilization of your followers is usually a waste of resources.Adhere to internal guidelines. Your firm should develop formal guidelines for social media content, including style, ideal length, and design specs. There should also be provisions for what content should be legally vetted, and the process for doing so.Ideally, contain a mixture of non-paid and paid content.Share It With The Relevant Audi enceOnce you have populated your Page with initial content, you want to invite your contacts to your Page. You can do this by importing your email contact list into Facebook. Even if your consumers do not accept your invite or interact with your Page based on your initial email invite, they may begin to do so as you begin to regularly post content and/or run Facebook ads.Advertising On Facebook © FacebookShould you post content or run ads? You can do the former without the latter, but you should not run ads without also posting content. If you do, you undercut the purpose of Facebook, because Facebook is not a pure advertising vehicle, nor was it intended to be. Facebook users will not be able to connect with your brand if all they see on your Page is the same ads they see on television. The answer to this question is also somewhat dependent on your campaign goals.Creating AdsTo create ads, you can click “Promote Page” to create ads. Or you can create ads out of posts you’ve already created. When you’ve created a post, and access the Admin panel for your Page, you’ll see an option to “Boost Post”. Selecting this option will allow you to select a target group of users you would like to see the ad. Once you segment the group by gender, interests, location, and age â€" according to your target market for the campaign, you can set the length of time for the ad to run. You can also set an amount of money that you would like to spend. When you click “Boost Post” again, the ad will run for the length of time you have set. Facebook will charge you based on the number of impressions your ad garners, and will automatically stop running your ad when the amount you have budgeted for the ad is expended.Perfecting The Ratio Of Content vs AdsWhat’s the ideal mix of content and ads? Again, this depends on your marketing campaign goals and objectives. One key advantage of social media, Facebook included, is the ability to cross-post content across multiple platforms. Using a third-party social media management tool like Hootsuite also allows you to schedule a single message on all social media platforms at the times when each platform has its highest engagement. Suppose you get the highest number of retweets on Twitter when you post in the early morning hours, but the highest number of shares on Facebook for evening hour posts. You can schedule a single message to go live in the morning on Twitter and in the evening on Facebook, using these third party tools. When budgets and time permit, you want to expand the ads you run on Facebook to your other digital assets as well. This can increase Facebook engagement.4. TERMS SPECIFIC TO FACEBOOKThere are several measures of engagement on Facebook. Of course, which ones you use depends on the goals of your particular campaign. Let’s take a look at the primary measures:  Likes: A person can “Like” the content you’ve shared. This shows up in a counter on your Page, and as an activity on their own Page (other people can see that a visitor to your Page has liked your content, which may impel them to like it as well). This serves as a signaling device to external audiences about the quality of your content, and can also be used as an internal measure of the quality of your content by your marketing department as well.Clicks: If a person is clicking on the links in your content, y ou’ve created content compelling enough for them to take an action. Remember, you want to ensure that what is at the other end of that link is just as compelling, so as to hopefully result in a sale, or other desired consumer action.Shares: You know that your content is compelling, if people are sharing your content with others. They are able to post it on their timeline, or on a Facebook Page or Group that they manage. This is a tacit endorsement of how compelling, informative, useful, or important your content is. When content is “shared” widely with little to no marketing push, the content is set to have gone “viral.” Because there is little to no perceived marketing push behind the content, people usually have a stronger connection with it then other company-created content such as advertisements.Reach: This is the number of impressions your content has on a post-by-post basis. Post reach can be boosted when you turn your post into a Facebook ad, but reach alone should not be the only metric you consider when assessing content.Comments: People commenting on your Facebook content, whether positively or negatively, is a sure sign that your content has made an impression. of course, you want those comments to be positive, but make sure that if you choose to respond to negative content, you do so in a manner that is positive and furthers your strategic initiatives.Brand mentions: These don’t always happen on your site. People can mention your brand on any social platform. You want to take advantage of a media monitoring service to ensure that you know where people are talking about your brand and what they are saying about it.Insights: In the Admin panel of your Facebook Page, the tab called Insights aggregates data for not only each of the first four metrics listed here, on a post by post basis, but also demographic information, viral reach of posts, type of device users are using to access your content, and more. With such a surfeit of informatio n, it is critical that you are clear on your metrics for success.5. BUILDING CUSTOMER ENGAGEMENT ON FACEBOOK: SPORTSCENTEROne firm that makes excellent use of Facebook pages is ESPN to engage viewers of its show SportsCenter. Because its revenue model is primarily advertising dollars, ESPN seeks to ensure that its loyal SportsCenter viewers remain loyal and excited, and new visitors are hooked. ESPN’s SportsCenter page makes excellent use of the Facebook Timeline feature by featuring sports history milestones from professional championships dating decades back. The SportsCenter page also regularly poses questions to followers about new developments in sports, inviting its followers to debate and keeping them engaged.Another way SportsCenter uses Facebook is to hold promotional activities, such as contests. In 2013, SportsCenter asked its Facebook followers to vote on their favorite SportsCenter ad. The finalists were displayed in an hour-long SportsCenter special that counted down the top 50. Fan participation, partially incentivized by Burger King gift cards, was immense. 1.1 million people cast their votes on the Facebook voting app, with visitors to the page staying an average of four minutes. This Facebook contest led to the most engagement the SportsCenter page had enjoyed to date, significant value in impressions and brand mentions, and industry recognition.

Examples of Confidence intervals for means

One of the major parts of inferential statistics is the development of ways to calculate confidence intervals. Confidence intervals provide us with a way to estimate a population parameter. Rather than say that the parameter is equal to an exact value, we say that the parameter falls within a range of values.   This range of values is typically an estimate, along with a margin of error that we add and subtract from the estimate. Attached to every interval is a level of confidence. The level of confidence gives a measurement of how often, in the long run, the method used to obtain our confidence interval captures the true population parameter. It is helpful when learning about statistics to see some examples worked out. Below we will look at several examples of confidence intervals about a population mean. We will see that the method we use to construct a confidence interval about a mean depends on further information about our population. Specifically, the approach that we take depends on whether or not we know the population standard deviation or not. Statement of Problems We start with a simple random sample of 25 a particular species of newts and measure their tails. The mean tail length of our sample is 5 cm. If we know that 0.2 cm is the standard deviation of the tail lengths of all newts in the population, then what is a 90% confidence interval for the mean tail length of all newts in the population?If we know that 0.2 cm is the standard deviation of the tail lengths of all newts in the population, then what is a 95% confidence interval for the mean tail length of all newts in the population?If we find that that 0.2 cm is the standard deviation of the tail lengths of the newts in our sample the population, then what is a 90% confidence interval for the mean tail length of all newts in the population?If we find that that 0.2 cm is the standard deviation of the tail lengths of the newts in our sample the population, then what is a 95% confidence interval for the mean tail length of all newts in the population? Discussion of the Problems We begin by analyzing each of these problems. In the first two problems we know the value of the population standard deviation. The difference between these two problems is that the level of confidence is greater in #2 than what it is for #1. In the second two problems the population standard deviation is unknown. For these two problems we will estimate this parameter with the sample standard deviation. As we saw in the first two problems, here we also have different levels of confidence. Solutions We will calculate solutions for each of the above problems. Since we know the population standard deviation, we will use a table of z-scores. The value of z that corresponds to a 90% confidence interval is 1.645. By using the formula for the margin of error we have a confidence interval of 5 – 1.645(0.2/5) to 5 1.645(0.2/5). (The 5 in the denominator here is because we have taken the square root of 25). After carrying out the arithmetic we have 4.934 cm to 5.066 cm as a confidence interval for the population mean.Since we know the population standard deviation, we will use a table of z-scores. The value of z that corresponds to a 95% confidence interval is 1.96. By using the formula for the margin of error we have a confidence interval of 5 – 1.96(0.2/5) to 5 1.96(0.2/5). After carrying out the arithmetic we have 4.922 cm to 5.078 cm as a confidence interval for the population mean.Here we do not know the population standard deviation, only the sample standard deviation. Thus we will use a table of t-scores. When we use a tabl e of t scores we need to know how many degrees of freedom we have. In this case there are 24 degrees of freedom, which is one less than sample size of 25. The value of t that corresponds to a 90% confidence interval is 1.71. By using the formula for the margin of error we have a confidence interval of 5 – 1.71(0.2/5) to 5 1.71(0.2/5). After carrying out the arithmetic we have 4.932 cm to 5.068 cm as a confidence interval for the population mean.Here we do not know the population standard deviation, only the sample standard deviation. Thus we will again use a table of t-scores. There are 24 degrees of freedom, which is one less than sample size of 25. The value of t that corresponds to a 95% confidence interval is 2.06. By using the formula for the margin of error we have a confidence interval of 5 – 2.06(0.2/5) to 5 2.06(0.2/5). After carrying out the arithmetic we have 4.912 cm to 5.082 cm as a confidence interval for the population mean. Discussion of the Solutions There are a few things to note in comparing these solutions. The first is that in each case as our level of confidence increased, the greater the value of z or t that we ended up with. The reason for this is that in order to be more confident that we did indeed capture the population mean in our confidence interval, we need a wider interval. The other feature to note is that for a particular confidence interval, those that use t are wider than those with z. The reason for this is that a t distribution has greater variability in its tails than a standard normal distribution. The key to correct solutions of these types of problems is that if we know the population standard deviation we use a table of z-scores. If we do not know the population standard deviation then we use a table of t scores.

Definition of the Pendleton Act - 19th Century History

The Pendleton Act was a law passed by Congress, and signed by President Chester A. Arthur in January 1883, which reformed the federal government’s civil service system. A persistent problem, going back to the earliest days of the United States, had been the dispensing of federal jobs. Thomas Jefferson, in the earliest years of the 19th century, replaced some Federalists, who had attained their government jobs during the administrations of George Washington and John Adams, with people more closely aligned to his own  political views. Such replacements of government officials increasingly became standard practice under what became known as the Spoils System. In the era of Andrew Jackson, jobs in the federal government were routinely given to political supporters. And changes in administration could bring about widespread changes in federal personnel. This  system of political patronage became entrenched, and as the government grew, the practice eventually became a major problem. By the time of the Civil War, it was widely accepted that work for a political party entitled someone to a job on the public payroll. And there were often widespread reports of bribes being given to obtain jobs, and jobs being awarded to friends of politicians essentially as indirect bribes. President Abraham Lincoln routinely complained about office seekers who made demands on his time. A movement to reform the system of dispensing jobs began in the years following the Civil War, and some progress was made in the 1870s. However, the 1881 assassination of President James Garfield by a frustrated office seeker put the entire system into the spotlight and intensified calls for reform. Drafting of the Pendleton Act The Pendleton Civil Service Reform Act was named for its primary sponsor, Senator George Pendleton, a Democrat from Ohio. But it was primarily written by a noted attorney and crusader for civil service reform, Dorman Bridgman Eaton (1823-1899). During the administration of Ulysses S. Grant, Eaton had been the head of the first civil service commission, which was intended to curb abuses and regulate the civil service. But the commission was not very effective. And when Congress cut off its funds in 1875, after only a few years of operation, its purpose was thwarted. In the 1870s Eaton had visited Britain and studied its civil service system. He returned to America and published a book about the British system which argued that Americans adopt many of the same practices. Garfield’s Assassination and Its Influence on the Law Presidents for decades had been annoyed by office-seekers. For instance, so many people looking for government jobs visited the White House during the administration of Abraham Lincoln that he built a special hallway he could use to avoid encountering them. And there are many stories about Lincoln complaining that he had to spend so much of his time, even at the height of the Civil War, dealing with people who traveled to Washington specifically to lobby for jobs. The situation got far more serious in 1881, when newly inaugurated President James Garfield was stalked by Charles Guiteau, who had been rebuffed after aggressively seeking a government job. Guiteau had even been ejected from the White House at one point when his attempts to lobby Garfield for a job became too aggressive. Guiteau, who appeared to suffer from mental illness, eventually approached Garfield in a Washington train station. He pulled out a revolver and shot the president in the back. The shooting of Garfield, which would eventually prove fatal, shocked the nation, of course. It was the second time in 20 years that a president had been murdered. And what seemed particularly outrageous was the idea that Guiteau had been motivated, at least in part, by his frustration at not obtaining a coveted job through the patronage system. The idea that the federal government had to eliminate the nuisance, and potential danger, of political office-seekers became an urgent matter. The Civil Service Reformed Proposals such as those put forward by Dorman Eaton were suddenly taken much more seriously. Under Eaton’s proposals, the civil service would award jobs based on merit examinations, and a civil service commission would oversee the process. The new law, essentially as drafted by Eaton, passed the Congress and was signed by President Chester Alan Arthur on January 16, 1883. Arthur appointed Eaton as the first chairman of the three-man Civil Service Commission, and he served in that post until he resigned in 1886. One unexpected feature of the new law was President Arthurs involvement with it. Prior to running for vice president on the ticket with Garfield in 1880, Arthur had never run for public office. Yet he had held political jobs for decades, obtained through the patronage system in his native New York. So a product of the patronage system took a major role in seeking to end it. The role played by Dorman Eaton was highly unusual: he was an advocate for civil service reform, drafted the law pertaining to it, and was ultimately given the job of seeing to its enforcement. The new law originally affected about 10 percent of the federal workforce, and had no impact on state and local offices. But over time the Pendleton Act, as it became known, was expanded a number of times to cover more federal workers. And the success of the measure at the federal level also inspired reforms by state and city governments.

The Unexplained Mystery Into How to Start an Essay about Myself

The Unexplained Mystery Into How to Start an Essay about Myself College essay hooks can be challenging to generate, especially when you're still working on clarifying what your essay is likely to say. If you've already graduated from college or university and are looking for a fantastic job, you will need to get a persuasive resume to impress your future employer. You can tips essay as a result of your respect to other individuals. You're going to be surrounded by writing professionals throughout the plan of order placement, and once you opt to purchase essay and pick an allocated writer, things will get even more exciting. Sometimes, lots of people find them overwhelming but should you break the writing process into small components and attempt to finish your draft step-by-step, you can expect you are going to feel more confident and work more productively. Hence, understanding how to begin an essay with a quote is a significant skill that permits students to produce the best of their written assignments or speeches. The truth is that writing about a topic where there's a great deal of information can present issues for the writer, particularly when they're attempting to compose the introductory part. Your objective is to persuade the audience your text is worth reading. The procedure for producing a worthwhile describing myself essay can be challenging, not least because there's normally a good deal to say. Think of rough chapter titles and choose wherever your information ought to be placed. What all you will need is getting the assistance from a specialist and EssaysChief is going to be the expert that you seek out. Begin an essay usually intends to offer effective solutions to some problems, the great idea is to begin with advice. There are a lot of things to consider and most importantly, is the dependability of the service you decide to use. Tell our experts what kind of homework help on the internet you want to get. What How to Start an Essay about Myself Is - and What it Is Not Supply an intriguing fact about something you're likely to go over in your essay's body and your audience may wish to keep reading if you want to discover more. Otherwise, it is going to be something which distracts the readers' interest. If you are in possession of a good idea and you wish to be straightforward and intro duce it immediately as it's unique, do what you would like. What is 1 word or idea which you would use to describe yourself. Understand who you're writing for. Writing is a present that comes naturally. Writing quality essays is the principal purpose of our services. Writing a critical essay necessitates training and experience, but the most significant issue is it requires observation. Very good hooks could include contradictions. There's nothing more hooking that a question that interests a lot of individuals. If you get a good idea and hook are interested in being straightforward and introduce it immediately because it's unique, do what you would like. If you're in possession of a very good idea and you want to be straightforward and introduce it immediately because it's unique, do what you would love. The Argument About How to Start an Essay about Myself When starting a paragraph with a quote, make certain you stick to many essential rules. An academic article alway s must be relevant. Keep in mind, your article should be cohesive, and a great draft will help you in achieving it. In fact, prior to making an order you'll be able to find a price quote on your essay. The One Thing to Do for How to Start an Essay about Myself A terrific hook is the one which has many unique applications in 1 text. The duration of a conclusion is dependent upon the duration of your paper and its complexity and there's no any established formula how to do it right. Provide context to each quotation that you're using. A great quotation may be the most intensive sentence in your entire paper, thus, it may be wiser to avoid using it as the exact first sentence and rather, putting it aside for as soon as the momentum would reach its greatest value. Make certain it relates to the major idea of the paper. Otherwise, it's a pure plagiarism. It's going to be so much simpler to write, once you've finished your paper. The type of scientific paper I'm discussing her e is referred to as a principal research article. Your essay must incorporate all info required to understand your story. If this is the case, you might want to understand what an expository essay is. How a crucial essay needs to be written. For a personal essay, it's always preferable to describe the essay that is wholly unique and not every man or woman can go through it. The important thing is to make sure you clearly show the method by which the quote is related to your essay. A quote can frequently be perceived as such. The appropriate quotes may lead to your essay noticeably.

Investment in Ecotourism

Question: Explain, Should more be invested to promote ecotourism? Answer: Ecotourism is the well-known form of tourism that involves visiting fragile, pristine and peaceful natural areas. The ecotourism can be placed as the small-scale alternative to the standard commercial tourism. There are several benefits of ecotourism in both environmental, social as well as the economic aspect. It helps to educate travelers, provide funds for ecological conservation, economic development and political empowerment of local communities. Environmentalists have considered Ecotourism as a significant effort since the 1980s (Bulbeck 2012). Thus, governments should invest more on ecotourism to ensure that future generations would be able to experience destinations, free of disturbing human interventions. The strategic partnership is required for sustainable management of the ecotourism related initiatives and developments. For the huge scale of maintenance, high amount of investment is required for promoting ecotourism in different parts of the world (Lu and Stepchenkova 20 12). Therefore, it can be said that more investment is required for promoting ecotourism and sustainability. However, regulation strategies are very important. The main arguments include the proses and positive impact of eco-tourism on environment and economy. A number of initiatives has been taken, but there are huge number of opportunities where more investment can promote sustainable ecotourism projects. Lu and Stepchenkova (2012) argued that, nowadays ecotourism projects impose negative impact upon enviornment and wildlife. Thus, more investment is not needed in this field. However, there are some benefits of eco-tourism, which are attracting private investors to invest more in the ecotourism related initiatives. As eco-tourism provides the wide range of benefits, thus, investments can be enhanced for enhancing these benefits. One significant benefit of ecotourism is the biodiversity conservation. In 2005, the US Foundation grants for the environment, animals and wildlife were estimated t be approximate $US 1.04 billion. On the other hand, Tourism Satellite Accounting research spent more than $US 6 trillion on travel and tourism (Jaafar and Maideen 2012). From this huge amount of investment, it can be argued that the investors have found something promising from ecotourism, which can be enhanced with more investment. Ecotourism offers investors both conservation and a development st rategy. However, it has also been claimed by Jalani (2012) that without applying the universally accepted standards, ecotourism can be over-used and have negative social and ecological impacts. In this context, ecotourism can hamper the achievement of community and environment development and sustainability funding objectives. Therefore, ecotourism projects should be planned with a sustainable strategy to attract investors. Sukserm et al. (2012) has argued the dominated group of investors including the international lending agencies is pumping millions of dollars into their ecotourism related projects under the banner of sustainable rural development, biodiversity improvement, local income generation, infrastructure development and institutional capacity building. It has been reported that after 2001, funding for ecotourism and sustainable tourism began to decline, as it was difficult to support the sustainable development through the ecotourism projects. This decline made the investment relatively risky in this field. The risk was caused due to the inherent finance challenges in the ecotourism model. Most common issues include the fragmented nature of tourism projects and related lack of market data. However, the huge investment in 2005 for ecotourism projects ensured this niche field as one of the fastest growing sectors or the travel industry that is expanding three times faster than the entire globa l tourism industry. U.S. grantmaking foundations provided this report, which helps to represent the benefits of funding in ecotourism industry and its sustainability. Researchers have found that within 2001-2010, minimum US$9.43 billion have been poured into 363 ecotourism projects around the world (Hammerschlag et al. 2012). It has been found that there are different sources of funding for ecotourism, bilateral donors, multilateral donors, corporate philanthropy, internationals foundations, big international NGOs and development banks. These investors should undertake in depth research in this field and then should think about more investment. Chaminuka et al. (2012) claimed that, ecotourism has been shown as a potential economic and environmental savior in Latin America. However, it was argued that the explosive foreign investment in eco-tourism projects raised a significant question regarding the validity of sustainable development related to ecotourism. It is evident that in some cases, it has been seen that ecotourism projects are putting stress on wildlife and the local population, in the absence of proper regulation and management. Another major counter argument is that ecotourism often converts the local economy to a tourist economy, by damaging the natural economic prospects of the local area for serving wealthy foreigners (Miller 2012). However, it is the most common way for small investors to gain huge profit from this industry. It can destroy local industry and agriculture by reducing workers attraction from the industry, thereby leading to an economic downturn. These kinds of activities can make the local econo my to be dependent on foreign funds. In this situation, investment by the local investor is very important and can be more profitable. In Costa Rica, ecotourism can be promoted through the utilization of the natural resources, it has been seen that the ecotourism initiatives lack proper regulation and sustainability activities. Instead, the previous reports, it has been observed that promotion of ecotourism in Costa Rica had a significant positive impact on the environment and economy. Through years, ecotourism has become one of the main justifications for the preservation of natural areas throughout Costa Rica. It resulted in rapid expansion of national park system including seventy entities. The promotion of ecotourism in Costa Rica made it the leading country in environmental preservation throughout the Caribbean. In addition, Mohammadi et al. (2012) claimed that emphasis on natural preservation for ecotourism purposes promoted the reduction of wide spread deforestation of the countryside. From different aspects, ecotourism is an advantageous model for achieving the environmental prosperity and sustainability. Ho wever, in Costa Rica, there is a wide range of opportunities through which the ecotourism model can be improved. In this context, it can be said that better management and regulation can help to enhance the sustainability of ecotourism initiatives. For better regulation and management, increased funding is required. In the case of ecotourism in Costa Rica, for better management practices, better implementation, monitoring and evaluation is required, which require more human and financial resources (Fletcher and Neves 2012). Therefore, more investment can help to resolve these issues. The government needs to develop more creative ways for generating income. It will help in the maintenance of park system as well as for the training of park rangers and staffs, which would make them more efficient in managing park related issues. Therefore, from this discussion, it can be interpreted that more investment can promote the positive sides of ecotourism initiatives, which can help to enhance both environmental and economic benefits. There are some areas having a wide range of opportunities for ecotourism projects. Queensland is such a place having the natural competitive advantage in providing visitors with high quality ecotourism experiences due to the presence of excellent national parks and marine parks. However, promotion of ecotourism in Queensland also has some significant cons, regarding price, authenticity, reliability and communication, all of which needs strict monitoring and evaluation. Instead, the proses are higher. Queensland has five world heritage areas among the 19 such areas in Australia, such as Great Barrier Reef. Promoting investment would help to double visitors expenditure to$30 billion by 2020 (Jalani 2012). According to the report of Miller (2012),Queensland needs to build on competitive advantage for investing in new ecotourism products and experiences. Through the implementation of attractive investment model and probity, the government can attract private investors. Now the question i s what is the way to achieve quality investment in ecotourism? Strategic planning can give the best answer. Creating positive business environment can ensure the investors the high amount of investment return (Jalani 2012). Therefore, it can be said that promoting more investment in Queensland can enhance the ecotourism related benefits. In the previous paragraphs, all the discussion was done for analyzing the feasibility of promoting investment in ecotourism. From the discussion, both the pros and cons of investment in ecotourism have been derived. It has been revealed from the arguments and statements that, ecotourism is one of the fastest growing industries throughout the world, a huge amount of money has been invested in this field, however, due to lack of maintenance, and some quality related issues, investments have been decreased. Nevertheless, there are some areas throughout the world, where ecotourism projects have some attractive opportunities. Once these opportunities are exploited, both sustainable environmental and economic benefits will be achieved. Therefore, it can be interpreted that with strategic management and proper regulation, more investment can promote ecotourism. Reference List Bulbeck, C., 2012.Facing the Wild:" Ecotourism, Conservation and Animal Encounters". Routledge. Chaminuka, P., Groeneveld, R.A., Selomane, A.O. and Van Ierland, E.C., 2012. Tourist preferences for ecotourism in rural communities adjacent to Kruger National Park: A choice experiment approach.Tourism Management,33(1 Fletcher, R. and Neves, K., 2012. Contradictions in tourism: The promise and pitfalls of ecotourism as a manifold capitalist fix.Environment and Society: Advances in Research,3(1), pp.60-77. Hammerschlag, N., Gallagher, A.J., Wester, J., Luo, J. and Ault, J.S., 2012. Dont bite the hand that feeds: assessing ecological impacts of provisioning ecotourism on an apex marine predator.Functional Ecology,26(3), pp.567-576. Jaafar, M. and Maideen, S.A., 2012. Ecotourism-related products and activities, and the economic sustainability of small and medium island chalets.Tourism Management,33(3), pp.683-691. Jalani, J.O., 2012. Local people's perception on the impacts and importance of ecotourism in Sabang, Palawan, Philippines.Procedia-Social and Behavioral Sciences,57, pp.247-254. Lu, W. and Stepchenkova, S., 2012. Ecotourism experiences reported online: Classification of satisfaction attributes.Tourism Management,33(3), pp.702-712. Miller, A.P., 2012.Ecotourism development in Costa Rica: the search for Oro Verde. Lexington Books.), pp.168-176. Mohammadi, J., Ahmadi, D. and Godarzi, M., 2012. An analysis Seydan ecotourism with emphasis on sustainable development.Management Science Letters,2(6), pp.2019-2024. Sukserm, T., Thiengkamol, N. and Thiengkamol, T., 2012. Development of the Ecotourism Management Model for Forest Park.Journal of the Social Sciences,7(1), pp.95-99.

Performance

Doping is defined as the infringement of the World Anti Doping Agency regulations.1 It is said that most sportsmen and women have been using steroids and even stars like former American sprinter Marion Jones pleaded guilty of using these drugs. Some stars who do not use steroids claim that those who use them break the rules in the sporting industry.Advertising We will write a custom essay sample on Performance-Enhancing Drugs in Sports specifically for you for only $16.05 $11/page Learn More They create unfair advantage. These athletes are putting their lives and health at risk and they are encouraging youngsters to do the same in a bid to be stars. It would be wrong to think that it is good to let players use steroids. This does not portray a sensible message to the American youth who look up to these sports figures as their role models or icons. Steroids are harmful to the health as they cause bodily harm; probably not early enough but during the late stages of life, one tends to feel the effects of these drugs. An example is Arnold Schwarzenegger who had a heart operation at his later age and this was as an effect of the steroids he took when he was in the sporting industry as a professional body builder. Steroids are also said to be a major cause of a wide range of emotions; the most common being depression which has led to many users of these steroids committing suicide. Steroids when used correctly are not bad or harmful to the health. The only problem is that they are highly addictive. Thinking that one can use these drugs to enhance performance is in itself a shallow decision and lack of self-discipline. Clearly, this shows that the person does not believe in himself or herself. All forms of sports need to be regulated and it is the respective governing bodies’ responsibility to decide what should be regulated and the substances that should be used as well as those that should not be used at all in the sporting frate rnity. Some people argue that performance enhancement drugs and steroids will forever be around because of the demand there is for the drugs by the users who are already addicted. By banning these performance enhancement drugs, criminal lines are opened up and thus regulating them becomes even more difficult. Some experts argue that it is not wise to ban them as this only aggravates the situation. They say that what needs to be done is coming up with rules and regulations that show which drugs can be used in the sporting industry and those that cannot be used. This is because ambiguous and complex leagues govern their sports and create an organizational decisional making structure2. Using steroids is in itself a moral dilemma.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More We are also asked as sports lovers, by the sporting management, to be realistic in what we expect of our athletes because the human body can do just as much. Steroids are also used in suppressing some diseases and thus banning them or declaring them illegal will just cause more harm to those who use them out of good will. Some diseases like asthma are suppressed using some forms of steroid drugs. Prohibiting steroids and performance enhancing drugs really does not necessarily work; they make the activity in question more dangerous by pushing this habit underground, creating room for formation of cartels. A drug like valium is normally prescribed to athletes so that they can get some sleep. It was used awhile back as a drug to calm nerves before a shooting sport. The drive to win in sports is competitively fierce. This has increased the use of performance enhancing drugs due to the pressure that athletes feel in terms of accomplishing personal goals, winning their countries medals and making it to the first teams in a country or sports club. This usage of these drugs comes with its high prices because the health of the user is greatly affected. The human growth hormones are also affected as one may end up having uneven muscle growth. The reason most sportsmen and women take these performance enhancement drugs is that they make the muscles bigger. These drugs are also preferred by athletes due to their ability to enhance fast recovery by minimizing chances of damage on muscles. This enables athletes endure hard training without wearing out. Hair analysis is used mostly in the doping detection test in a bid to make sure that both sportsmen and women stay clean and free of any stimulating substances3. At this rate, it would be safe to conclude that taking these performance enhancement drugs is clearly not the way to go despite the minimal advantages that they posses. The disadvantages that they tag along clearly outweigh the advantages and thus using the drugs is not worth the risk. Upon being discovered that one is using these performance enhancing drugs in the professional sportin g industry, athletes risk being suspended by the authorized governing body. They also stand a chance of being prosecuted in a court of law and losing credit to what they had achieved, whether they achieved on a clean record or not.Advertising We will write a custom essay sample on Performance-Enhancing Drugs in Sports specifically for you for only $16.05 $11/page Learn More Bibliography Conrad, Mark. The business of sports: A primer for journalists. New York, NY: Lawrence Erlbaum, 2006. Wilson, Wayne, and Derse Edward (eds). Doping in elite sport: The politics of drugs in the Olympic movement. Champaign, IL: Human Kinetics Inc., 2001. Verner, Moller. The ethics of doping and anti-doping: redeeming the soul of sport? York, NY: Routledge Conrad Publishers, 2010. Footnotes 1 Moller Verner. The ethics of doping and anti-doping: redeeming the soul of sport? (York, NY: Routledge Publishers, 2010), 12. 2 Mark Conrad. The business of sports: A primer for journa lists. (New York, NY: Lawrence Erlbaum, 2006), 12 3 Wayne Wilson, Derse Edward (eds). Doping in elite sport: The politics of drugs in the Olympic movement. (Champaign, IL: Human Kinetics Inc, 2001), 19 This essay on Performance-Enhancing Drugs in Sports was written and submitted by user Rylee Lopez to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Watership Down

like lendri, silflay, and Thethunthinnang added a musical, almost poem-like quality. The history hinted at in the language the rabbits allude to more in their folk tales. They had their own opinion on how the world was made, the workings of death, and many other historical and spiritual matters. Their myths always seemed to either reflect or apply to the story going on around the reader. The author created legends inside the making of a legend. Emphasizing this Adam’s used a 3rd omniscient, narrator voice in telling the tale. However, this saga of rabbits telling the future, riding in cars, and establishing a new burrow against... Free Essays on Watership Down Free Essays on Watership Down Watership Down Picking up a â€Å"Literature† book is like picking up a snake. You never know if you’ve discovered a fascinating specimen, or one filled with the poison of boredom that will send you into unconsciousness in matter of 60 seconds. Thus with some trepidation I opened Watership Down by Richard Adams published 1972. The first page hooked me. It felt as if J.R.R. Tolkien, Brian Jacques, and the leading biologist on English fauna collaborated to write a fascinating epic drama about- rabbits. Yes, ordinary rabbits†¦or maybe not so ordinary. Somehow, I had stumbled upon a well-rounded, fully developed yet myth-like society hidden yet always there waiting to be unveiled. Like all human cultures, the Lapine society included a government and way of establishing order. They combined an odd mix of oligarchy and monarchy to create a system where the head rabbit or Ra supported by his Oswla, the largest and strongest rabbits, controlled and protected the burrow. This foreign culture contains its own idiosyncrasies. According to Adam’s, rabbits only count up to four. Anything more than that is to them a thousand or a great many ie an uncountable number. The author filled Watership Down with believable but impossible surprises like the full language spoken by the rabbits. Words like lendri, silflay, and Thethunthinnang added a musical, almost poem-like quality. The history hinted at in the language the rabbits allude to more in their folk tales. They had their own opinion on how the world was made, the workings of death, and many other historical and spiritual matters. Their myths always seemed to either reflect or apply to the story going on around the reader. The author created legends inside the making of a legend. Emphasizing this Adam’s used a 3rd omniscient, narrator voice in telling the tale. However, this saga of rabbits telling the future, riding in cars, and establishing a new burrow against...